How to Make Your Lawn Care Company Stand Out from the Competition
The Lawn Care Business is Evergreen
According to Kentley Insights, the landscaping industry in the U.S. has grown 6.6% annually since 2019, and it shows no sign of stopping. With consistent growth and ample opportunities, lawn care is a great profession for anyone seeking steady income and the opportunity to establish a small business. But just because the business is there doesn’t guarantee you’ll earn it. With so many professional lawn care companies active today, you need to step up your game and set yourself apart from the competition.
Become the Preferred Lawn Care Company
It may seem like lawn care is the same no matter which company you choose, but certain touches can make your company the go-to for your region. Lawn care companies are not one-size-fits-all, including yours! Read on for features and skill sets that will set you apart from your competition.
Just about anyone can mow a lawn, but it takes a trained eye to make a lawn look professionally manicured. Give your employees ample training opportunities so they can hone their skills and deliver incredible results to your customers. Take the time to pay attention to the little details on every property. Pull up stray weeds, use a string trimmer or edger for clean edges, and neatly dispose of any debris. The minutiae can make all the difference when it comes to delivering the very best service.
In order to provide your customers with consistently high-quality lawn service, you need to have the right tools to do the job. You don’t necessarily need the latest and greatest mowers available on the market, but you do need reliable machinery that receives regular maintenance. It’s a great idea to team up with a mower maintenance company that’s available to service your needs and keep your equipment running smoothly.
Quality Customer Service
Professionalism and great customer service are arguably just as important as your team’s lawn-mowing skills. Every interaction with your customers is an opportunity to impress them and secure their business for the foreseeable future. Make sure you respond to phone calls and emails in a timely manner. Be transparent with customers about your pricing and any upcoming price changes. Be courteous and friendly when you’re on the job site. If you treat your customers with respect, they’ll be likely to refer their friends and family to you.
Don’t offer services just because they’re trending–offer services that truly help solve your customers’ lawn care issues. Are you noticing lots of tired or patchy lawns in your region? Offer core aeration and overseeding services. Are you in an area with lots of new homes being built? Offer tree planting services. Take a few moments to put yourself into your customer’s shoes and determine what services would truly help improve their lives.
While word-of-mouth recommendations are worth their weight in gold, using effective marketing can help give your company a boost of professionalism and extra visibility. You don’t have to rent a huge billboard to get your message across. Instead, modern channels like digital and social media marketing are great ways to attract new homeowners in your area. Direct mailers and yard signs are perfect additions to your marketing program, especially if you can display them in front of your phenomenal lawn care work.
Team Up with a Mower Maintenance Company in Longwood
When you take the extra time and effort to make your lawn care company stand out from the crowd, you’re ensuring future growth and success for your employees. If you’re looking for a mower maintenance company in Longwood that can keep your machinery running as you expand, get in touch with the pros at Gator Mowers. Call 407-260-1292 to learn more.